Achieve extreme, ultra-dramatic volume with the new Hypnôse Drama, most volumizing mascara ever for up to x17 more volume. A formula enriched with 2% bonding complex embracing lashes in care and the iconic volumizing Hypnôse Drama S-shaped brush.

UP TO 17x MORE VOLUME*
UP TO 24H WEAR | ALL DAY NO SMUDGE
ENRICHED WITH 2% BONDING COMPLEX
NOURISHING LASHES TO SUPPORT STRENGTH AND CONDITION

*After 2x Coats

What Makes It Different:
For the 1st time, achieve up to 17x* more dramatic volume, with a formula enirched with 2% bonding complex embracing lashes in care.
The legendary S-shaped Hypnôse Drama brush coats lashes from root to tip.
Full-on drama for a gaze that captivates.
Up to 24 hour wear with no smudging.

*After 2x Coats

What Else You Need To Know:
Turn up the volume even more: achieve up to 21x* more captivating volume when you combine the new Hypnôse Drama mascara with Lancôme’s Cils Booster.
Get the complete Full-on-Drama look with the smoldering colors of the Ardent Drama palette and the Burgundy Forever Stylo Waterproof for a magnetic gaze.
Be the most, wear the drama.

*After 2x Coats